Cheffies | Kiilat Creative

Where Pies Got Swagger

Cheffies

Cheffie’s is all about flavour, fun, and flair. We were brought on to build the brand from scratch, starting with the masterbrand and extending into its first product launch: PIES PIES BABY, a playful, handcrafted gourmet pie range in Singapore. Inspired by the founder’s background as a celebrity chef, the brand needed to balance culinary credibility with personality and punch.

Industry

Others

Scope

Brand Strategy
Brand Identity
Packaging Design
Brand Communication
Finished Art

Cheffies Creds_210826

We crafted a naming and visual identity system that feels fresh, cheeky, and distinctly local. PIES PIES BABY borrows swagger from 90s pop culture, turning a classic comfort food into a lifestyle moment. Every detail, from the street-cool logo to the bold packaging and custom sauce characters like “Chilli Ice” and “Tomato Ice”, amplifies the fun, gourmet positioning.

Cheffies Creds_210826

kiilat-creative-cheffies-pies-singapore-delivery-bag

Cheffies Creds_210826

Cheffies Creds_210826

Impact

Rolled out across retail and F&B, the brand has built strong early traction and earned a loyal following for its bold voice and standout packaging.

Cheffies Creds_210826

Cheffies Creds_210826

Cheffies Creds_210826

Discover other works

Simplifying Data. Streamlining Workflows.

Where Fragrance Meets Skincare Science

We’re all ears,
wherever you are.

Singapore, SG

Jakarta, ID

© Kiilat Creative