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Unapologetic Skincare for Bold Self-Expression

Pink Skin

PINK is where skincare meets unapologetic self-expression. We designed an identity bursting with attitude, from a crown-topped logo to vibrant, individualistic packaging. Each product celebrates confidence and personal style, blending playful aesthetics with real skincare benefits like collagen and ceramides.

Industry
Beauty
Scope
Brand Strategy
Brand Design
Packaging Design
Illustration
Finished Art
kiilat-creative-pink-skin-care-packaging-design-full-range
The bold new look empowered PINK to connect with Gen Z and millennial audiences, turning skincare into a vibrant ritual of self-love.
kiilat-creative-pink-skin-care-brand-tone-of-voice
kiilat-creative-pink-skin-care-photography-girl
kiilat-creative-pink-skin-care-photography-friends
kiilat-creative-pink-skin-care-brand-mission
kiilat-creative-pink-skin-care-brand-message
Impact
Observed a notable uplift in first-time purchases following the relaunch.

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Jakarta, ID
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