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Powering Indonesia’s Digital Future

SM+ Digital Infrastructure

We partnered with Sinar Mas to build a future-proof identity for SM+, its digital infrastructure arm. Designed to embody trust, innovation, and scale, the brand centres around the bold “+” symbol, representing connection and progress. We developed a cohesive visual system, pairing dynamic iconography with SM+ Blue and vibrant gradients to reflect its role in powering Indonesia’s digital economy.

Industry
Tech
Scope
Brand Strategy
Brand Design
Brand Identity
Brand Communication
Brand Applications
Brand Advertising
Finished Art
kiilat-creative-sm+-brand-logo
This new identity helped SM+ confidently position itself as a key player in data centres and tech solutions, with a scalable brand ready to grow across Southeast Asia.
Impact
Rolled out across multiple locations, strengthening market presence and stakeholder confidence.
kiilat-creative-sm+-business-card
kiilat-creative-sm+-website
kiilat-creative-sm+-employee-pass
kiilat-creative-sm+-uniform-shirt
kiilat-creative-sm+-brand-communication

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