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Driving Adventure with Purpose

Subaru Asia

For Subaru Asia, we refreshed their brand positioning to amplify the spirit of adventure. Our strategy, identity, and communications aligned Subaru with its core message, “Built for Adventures.” We developed visual systems and a positioning video that connected with both urban explorers and family drivers.

Industry
Lifestyle
Scope
Brand Strategy
Brand Identity
Brand Communication
Advertising
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The updated brand resonated with regional markets, blending safety, comfort, and exploration into one cohesive identity.
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Impact
Strengthened engagement across digital channels after the repositioning.
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