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Heritage Quality for a New Generation of Kitchens

Tropical Oil

Since 1998, Tropical Oil has been a kitchen essential. To future-proof the brand, we developed a refreshed identity that signals health, trust, and modernity. The redesign introduces a streamlined logo, improved label hierarchy, and brighter visuals—all crafted to appeal to both loyal customers and a younger demographic.

 

Industry
Others
Scope
Brand Strategy
Brand Design
Brand Identity
Packaging Design
Print Production
Finished Art
This strategic overhaul is more than a new look, it positions Tropical for continued leadership in a crowded category. The new design system delivers better shelf standout and communicates the brand’s core promise of purity and quality with renewed clarity.
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Impact
Helped expand reach into modern trade and broadened retail distribution.
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