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We design brands to be commercially successful.
Our culture is ingrained with the dedication to create exceptional ideas and provide the highest quality of service for our clients. We invigorate brands with boldness, freshness, relevance, energy, and engagement. We pursue excellence and strive for refined brilliance in all our work.
As a creative partner, it’s our job to go beyond the brief – use our proven methodologies to dig deep and uncover the optimal opportunities for our clients.
We seek the best solutions and build collaborative relationships that help to solve client strategic and creative challenges. Our clients see us as an extension to their core team and their trusted partner. Leveraging our expertise in the Southeast Asian market, as well as our strategic and creative intelligence, we offer end-to-end solutions that enable us to achieve our clients' objectives.
Leadership
Shaun Cunningham
Originally from Melbourne, Australia. Shaun is a passionate, brand builder, strategist, creative and designer. He has extensive experience working on brands globally and has lived and worked in Australia, Laos, Thailand, Vietnam, Indonesia and Singapore. He has experience working on some of the largest global brands, as well as SMEs and start-ups, helping to create and build strategic and engaging brands. Shaun is a seasoned professional and has worked on top brands, including F&N Foods, Nestlé, Coca-Cola and Kraft-Heinz, to name a few.
Marilyn Tjitra
Originally from Jakarta, Indonesia. Marilyn earned her BFA degree in Visual Communications from Parsons, the New School of Design in New York. She has a sharp eye for design detail and is a highly experienced creative designer, developing unique, innovative designs and creative ideas. She leads the creative team to produce high-quality, distinctive, meaningful work. Marilyn has worked with clients such as P&G, Unilever, GSK, and Diageo.
Originally from Melbourne, Australia. Shaun is a passionate, brand builder, strategist, creative and designer. He has extensive experience working on brands globally and has lived and worked in Australia, Laos, Thailand, Vietnam, Indonesia and Singapore. He has experience working on some of the largest global brands, as well as SMEs and start-ups, helping to create and build strategic and engaging brands. Shaun is a seasoned professional and has worked on top brands, including F&N Foods, Nestlé, Coca-Cola and Kraft-Heinz, to name a few.
Originally from Jakarta, Indonesia. Marilyn earned her BFA degree in Visual Communications from Parsons, the New School of Design in New York. She has a sharp eye for design detail and is a highly experienced creative designer, developing unique, innovative designs and creative ideas. She leads the creative team to produce high-quality, distinctive, meaningful work. Marilyn has worked with clients such as P&G, Unilever, GSK, and Diageo.
Meet Athalia, your dedicated account manager! With an easy-going personality and a sharp strategic mindset, Athalia blends her passion for marketing with a talent for connecting with people. A graduate of Northumbria University, UK, with a BA (Hons) in Fashion Design and Marketing, she’s a coffee lover who finds inspiration exploring new cafes. Athalia is committed to building meaningful relationships and crafting impactful campaigns that elevate brands to new heights.
Dhristi is an imaginative thinker who loves nothing more than crafting unique personalities for brands, helping them shine and connect with their audiences. A psychology graduate from the University of Melbourne, she’s always buzzing with ideas, fueled by her love for all things creative and her knack for diving into research. When she’s not working her magic, she’s busy finding inspiration in the little moments, always ready for the next spark of creativity.
With a heart full of wanderlust and a palette inspired by global flavors, Ayu brings a world of creativity to her designs. A graduate of the Art Institute of Jakarta, she finds fresh ideas in every journey she takes. Known for her cheerful spirit, Ayu also values quiet moments to recharge, often drawing and illustrating as she weaves her diverse experiences into work that resonates with warmth and vibrancy.
Gabriel is a visual communicator driven by fresh ideas and innovative concepts, embracing life’s randomness with a playful attitude. Designing with purpose, she weaves meaningful stories into her work, finding inspiration in unexpected places. She explores creative platforms and dives into music to spark creativity, allowing her to craft visuals that capture attention and resonate emotionally, leaving a lasting impact.
With a knack for creative problem-solving and a love for design that speaks, Phoebe brings her unique perspective to every project. A University of Tarumanagara graduate, she sees design as more than art—it’s a conversation without words. When a creative block strikes, she’ll crack a joke to keep things fun and fresh (don’t worry, they’re not too bad). And here’s a secret: she’s a fan of Doraemon—because who couldn’t use a futuristic gadget now and then?
Juven believes that design has the power to create meaningful impact, a value that infuses every visual she crafts. A graduate of Binus International University with a bachelor’s degree in Graphic Design, she draws inspiration from art galleries and museums she explores in her free time. As a designer and illustrator, she loves experimenting with various mediums to bring memorable visuals and designs to life.
Diverse thinkers and doers joining forces to create
We are a group of talented individuals who share a passion for creativity and brand building. With each member bringing their distinct skills and experiences to the table, we approach every project from multiple perspectives. Our team is devoted, zealous and takes immense pride in delivering outstanding results that surpass expectations.
