1924 Gin

The 1924 Gin was crafted in celebration of the opening of the new "THE BUKIT" clubhouse at The Singapore Island Country Club. SICC (as it's known) is the oldest and grandest golf and country club in Singapore. With its most premium reputation and standards, we created a Gin that would excite and delight the club's preterist audience. This Gin is sold in the exclusive club shop and available to members in the club's facilities. The name 1924 was inspired by the year in which SICC moved to the Bukit Timah location, where it still stands today.

Project Scope

Brand Design

Packaging Design

Illustration

Print Production

Packaging Visuals

Awards
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Illustration was used to link to the club's heritage and history. The illustration depicts an iconic golf hole, a par-3 that has a spectacular backdrop from the tee box, with the golfer being able to see the unique landscape where the jungle Singapore meets the city skyline. The golf hole is well-loved by members and is a symbol of the club.