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Subaru Asia
Kiilat Creative was invited to Pitch ideas for Subaru Asia. The brief objective was to provide brand strategy, design, and visual communication perspectives to update the current Subaru Asia brand positioning from a strategic and visual perspective. Our approach focused on the key brand positioning that Subaru is "Built for Adventures" and we highlight this positioning through brand tone-of-voice, master brand design elements and applications. The Kiilat Creative team put together a strategic brand complementary pitch presentation within a short timeline. This set of works demonstrates Kiilat Creative's abilities to present a professional brand perspective to increase brand success for clients.
As part of our brand strategy and presentation, we created a brand positioning video that also doubles as a brand TVC commercial. Special thanks to WILD ISLAND STUDIOS Singapore for collaborating with Kiilat Creative to produce a high-quality video within a short timeline.
The brand concept positioned Subaru Asia as the guiding star to your adventure, from picking up the kids from school to going on a weekend getaway. No matter the destination, Subaru will always help you get there comfortably and with total safety. Our creative positioning highlights adventure, comfort and Subaru's superior safety by updating the safety mascot to a more modern look and feel with multi-use options for various brand applications.
